If your company is outsourcing PR services and you're looking for the right firm, ask these questions before committing to a work order or contract.

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Awards are proof of hard work, and we've garnered our share. But awards are not the measure of our service. Your success is.

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The News Bureau section contains news sources and their topics of expertise, news backgrounders about our clients, and current news releases. It is password protected, so please call us for access codes, which change weekly.

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If you're waiting for a crisis to occur before hiring a public relations firm, consider this: public relations can help prevent that crisis and will probably save your business thousands of dollars in overtime fees that accompany crisis control.

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©2004-06, The Wordsmith, Inc.

The Wordsmith, Inc. provides quality public relations work for clients ranging from international manufacturers to nationally known community developers, from public institutions to sports celebrities. If your objective is to position your company as the recognized best in its field, call us. We'll help you build long-term relationships with people who matter to your success.

"A company that aims to lead in its market must first embrace change."
Mary Eaddy, APR, President
The Wordsmith, Inc.

We believe that organizations should embrace change, because the ability to simply adapt to change is no longer enough. Dynamic corporate leaders must continually initiate, implement and interpret change. They must harness its power to benefit everyone they serve. This is the enduring legacy of great leadership. Public relations is the premier precision tool in engineering change. Great public relations programs start with this four-step process-a RACE to develop and implement a public strategy based on Research, Action, Communication, and Evaluation.

Research The Wordsmith was the first PR firm in Northeastern South Carolina to conduct original research on public issues. Founded in 1989, we have access to nearly two decades of opinion evolution in one of the fastest-growing markets in the nation.

Action Our firm has led dozens of clients in developing effective action plans to earn the respect, consent and patronage of specialized and mass audiences.

Communication We build client power through coalitions and unexpected partnerships, paid and free media, events, endorsements to build trust with the right people.

Evaluation The Wordsmith has helped clients garner more than one billion dollars over the past 17 years in federal, state and local funding; matching corporate grants, and free time and space for clients' causes and corporate messages. But not all results can be measured in dollars. There are other tests. Opinions changed. Attitudes evolved. Beliefs challenged. Dreams realized.

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